FAQ
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General
Influencer marketing refers to the use of influencers within a wide-ranging community for marketing and communication purposes. Typical aims include: increasing the brand’s reach, entering new markets or increasing sales through social media.
By using authentic Influencers, brands are able to increase awareness and reach, build credibility and trust, create long term relationships with customers, increase sales and reach through SEO.
Instagram, Facebook, TikTok, Twitch, Snapchat, Youtube and Pinterest.
Influencer marketing is not tied to specific industries. Therefore, influencer marketing is basically suitable for any company.
The right campaign is created based on goals and objectives, from awareness to sales or purchases; every campaign can be personalised to fit with your requirements.
A detailed briefing for influencer selection and content creation, budget, runtime and KPIs.
A campaign can last from a few days up to years, including one time collaborations or long term collaborations with creators.
We work with various payment models, from the classic fixed fees to performance-based models such as CPM, CPC, CPI, CPA.
Germany, Austria, Switzerland, France, Italy, Spain, Netherlands and Poland.
Feel free to get in touch via our contact form or write to us at partners@hisharethat.com.
Services
We offer 360° campaign management. Therefore, we take care of the selection and communication with the influencers, create comprehensive briefings, continuously optimise your campaign and monitor the entire process.
Branding campaigns focus on brand fit and awareness. The billing models are either on a CPM basis or fixed content fees basis.
Using influencers with personalised landing pages or further integrations makes the approach more personal and emotional, therefore increasing your brand at the top of the audiences/customers mind, equity and loyalty.
It is a campaign aimed at achieving specific KPIs such as clicks, installs or orders. We use the same KPIs as billing models for our partners and creators.
The risk of investing marketing budgets without having positive ROI are minimised. Creators will be rewarded only for what they deliver.
Campaign | Performance-based | Branding/Awareness |
Billing Model | Cost per Action (click, install) | Content Fee / CPM |
Briefing | Simple and concise | Complex with specific requirements |
Campaign Visibility | Visible to the entire community | Only visible for selected creators |
Influencer Selection | Internal, based on (KPI) briefing requirements | With approval, based on briefing requirements |
Content Format | Instagram Stories, TikTok Video Stories,
| Instagram & TikTok Video Stories, Reels, Posts, Twitch Video & Banner, YouTube Video
|
Content Creation & Review | Simple, creative & spontaneous with call to action requirements | Following strict briefing guidelines, with prior review and approval |
Reporting | Based on conversions & events | Based on reach, engagement & posts |
Follower Count | 15k – 300k | 10k – 2M |
Social influencer ads (abbreviated as SIA), are ads that are posted out for an advertiser via the influencer’s account. The content appears in the feed or Stories on Instagram, Facebook and TikTok as ‘Sponsored‘.
Social influencer ads offer the possibility of reaching a much wider target audience outside the organic reach of influencers. Through advanced targeting and specifically designed content, we can scale and deliver more volume to every campaign.
Instagram, Facebook and TikTok.
Social influencer ads (Sponsored Ads) use the content and profile of creators to deliver higher engagement than normal ads do. It also allows for a more accurate targeting of followers of influencers or potential followers of similar interest.
We provide creative content for multimedia communication. With holistic consulting, innovative concept strategies and efficient implementation, we tell exciting stories with our content production.
Technology
We use our proprietary technology, ‘hi!tech’, to track and measure the results of every campaign. Our product offers integration with the most popular marketing tools such as: Adjust, AppsFlyer, Shopify, Magento, etc.
We provide access to you, to personalise your settings and data where information is being updated in real time and available for you to view and download.
At hi!share.that, we offer complete transparency for all types of campaigns and services that we provide. Through our personalised dashboard, we also offer all information at a glance for each creator and each promotion/content produced during the campaign.
All campaign data is displayed in hi!tech Dashboard where you can review it and evaluate the results aggregated per campaign.
Every influencer’s performance is monitored and tracked with hi!tech. Every action taken by influencers during the campaign is tracked and displayed in our Dashboard in real time.
Facebook, Instagram, TikTok, Snapchat, Pinterest, Adjust, AppsFlyer, Shopify, WooCommerce, Magento.
Influencers have access to their own personalised dashboard and mobile app where they can see in real time the performance and results of each campaign they work on.
Influencers
Our influencers come from different backgrounds and verticals. Starting from 10.000 followers minimum, up to millions of followers. We actively reach out and scout for new influencers on a daily basis.
Instagram, TikTok, Snapchat, Twitch, Youtube and Pinterest.
A team is specifically assigned to actively scout and negotiate with influencers that fit the requirements for each campaign. Selection is done based on detailed briefing and profiling together with our team.
For branding campaigns, there is an option to approve the suggested influencers.
For branding campaigns, we work with content approval if desired.
Yes, influencer content can be purchased for a limited time and can be used for other marketing activities.
We have a wide-reaching and diverse network of nano, micro, macro and mega influencers.
Nano-influencers are influencers with 10,000 followers or less.
Micro-influencers are influencers with 10,000 to 100,000 followers.
Macro- Influencers have 100,000 to one million followers.
Mega-influencers have more than one million followers.
Influencers are rewarded either with a fixed remuneration, on a cost per action basis or a mix of the two.