FAQ
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General
Influencer marketing is the use of influencers within a broad community for marketing and communication purposes. Typical goals include: increasing the brand’s reach, entering new markets, or increasing sales via social media.
By using authentic influencers, brands can increase awareness and reach, build credibility and trust, create long-term customer relationships, and increase sales and reach through SEO.
Using influencers with personalized landing pages or other integrations makes the approach more personal and emotional, putting your brand first in the minds of target audiences/customers and increasing their value and loyalty.
It is a campaign that aims to achieve certain KPIs such as clicks, installs or orders. We use the same KPIs as billing models for our partners and influencers.
The risk of investing marketing budgets without achieving a positive ROI is minimized. Influencers only get paid for what they deliver.
|
Campaign |
Performance-based |
Branding/Awareness |
|
Payment model |
Cost per action (clicks, installations) |
Content Fee / CPM |
|
Briefing |
Simple and concise |
Complex with specific requirements |
|
Visibility of the campaigns |
Visible for all |
Only visible for selected influencers |
|
Influencer selection |
Internally, based on (KPI) briefing requirements |
With approval, based on the requirements of the briefing. |
|
Formats |
Instagram Stories, TikTok Video Stories,
|
Instagram & TikTok Video Stories, Reels, Posts, Twitch Video & Banners, YouTube Video
|
|
Content creation & review |
Simple, creative and spontaneous with a call to action |
Adherence to strict briefing guidelines, with prior review and approval |
|
Reporting |
Based on conversions and events |
Based on reach, engagement and contributions |
|
Number of followers |
15k – 300k |
10k – 2M |
Social Influencer Ads (abbreviated: SIA) are ads that are served to an advertiser through the influencer’s account. The content appears in the feed or Stories on Instagram, Facebook, and TikTok as “Sponsored.”
Social influencer ads offer the opportunity to reach a much broader audience outside of influencers’ organic reach. Through advanced targeting and specially crafted content, we can scale each campaign and drive more volume.
Instagram, Facebook and TikTok.
Social Influencer Ads (Sponsored Ads) leverage influencer content and profile to drive higher engagement than regular ads. They also enable more precise targeting of influencers’ followers or other potential followers with similar interests.
We create creative content for multimedia communication. With holistic consulting, innovative concept strategies and efficient implementation, we tell exciting stories with our content production.
Technology
We use our own technology ‘hi!tech’ to track and measure the results of each campaign. Our product offers integration with the most popular marketing tools such as: Adjust, AppsFlyer, Shopify, Magento, etc.
Access to our dashboard provides the ability to personalize settings and data. In this process, the information is updated in real time and made available for viewing and downloading.
At hi!share.that, we provide complete transparency for all types of campaigns and services. Through our personalized dashboard, we provide every influencer with all information at a glance, for every promotion and content produced during the campaign.
All campaign data is displayed in the hi!tech dashboard, where it can be viewed and the results evaluated collectively per campaign.
The performance of each influencer is controlled and tracked with hi!tech. Every action performed by influencers during the campaign is tracked and displayed in our dashboard in real time.
Facebook, Instagram, TikTok, Snapchat, Pinterest, Adjust, Appsflyer, Shopify, WooCommerce, Magento.
Influencers have access to their own personalized dashboard and mobile app, where they can see real-time performance and results of any campaign they are working on.
Influencer
Our influencers come from different fields and industries. They have at least 10,000 followers and can have up to millions of followers. We actively search for new influencers every day.
Instagram, TikTok, Snapchat, Twitch, Youtube and Pinterest.
A team is specifically assigned to actively seek out and negotiate with influencers who fit the needs of each campaign. The selection is made by our team based on a detailed briefing and profile.
For branding campaigns, there is an option to approve the suggested influencers.
For branding campaigns, we work with content release if desired.
Influencer content can be purchased and used for other marketing activities for specific periods of time.
We have a wide-reaching and diverse network of nano, micro, macro and mega influencers.
Nano-influencers are influencers with 10,000 followers or less.
Micro-influencers are influencers with 10,000 to 100,000 followers.
Macro-influencers have 100,000 to one million followers.
Mega-influencers have more than a million followers.
Influencers are paid according to agreement, either with a fixed price, according to performance or a mix of fixed price and performance.
